Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening

Nathan Walter*, Sheila T. Murphy, Erica L. Rosenthal

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

The study explored the role of second-screen use and binge-watching in moderating entertainment education (EE) effects. A pretest/posttest experiment of 273 viewers of East Los High measured the effects of exposure to three subplots, concerning alcohol abuse, abortion, and immigration. The effect of identification with characters on change in attitudes was significantly moderated by second-screen use and binge-watching. In particular, second-screening tended to enhance the positive impact of identification; whereas, among respondents who binge-watched the show, the effects of identification were weaker.

Original languageEnglish (US)
Pages (from-to)402-412
Number of pages11
JournalCommunication Research Reports
Volume35
Issue number5
DOIs
StatePublished - Oct 20 2018

Keywords

  • Binge-Watching
  • Entertainment-Education
  • Identification
  • Second-Screening
  • Viewing Experience

ASJC Scopus subject areas

  • Communication

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