@article{e363a218f3ba4a328fcec3b6d814cdfd,
title = "Nationwide marketing as a tool to increase literacy and awareness for living liver donation",
keywords = "liver living donation, non-biological anonymous donors, transplantation",
author = "Stela Celaj and Swaytha Ganesh and Hughes, {Christopher B.} and Jessica Weidensall and Christine Caruso and Abhinav Humar and Andres Duarte-Rojo",
note = "Funding Information: The authors thank Gina O'Malley from the UPMC Marketing Department for her assistance with the UPMC campaign data",
year = "2022",
month = nov,
day = "1",
doi = "10.1016/j.aohep.2022.100768",
language = "English (US)",
volume = "27",
journal = "Annals of Hepatology",
issn = "1665-2681",
publisher = "Elsevier Espana S.L.U",
number = "6",
}