Natural Environment, Market Orientation, and Firm Innovativeness: An Organizational Life Cycle Perspective

Clay Dibrell, Justin Craig*, Eric Hansen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

66 Scopus citations

Abstract

Drawing upon the corporate social responsibility literature, we investigate the moderating effects of the natural environment and the stage of an organization's life cycle on the market orientation to firm innovativeness relationship. Through 229 owners or chief executive officer respondents, our results establish evidence of a positive linkage between market orientation and firm innovativeness; natural environmental policy positively moderating the market orientation to firm innovativeness relationship; and organizational life cycle negatively moderating market orientation to innovativeness. Our findings suggest ventures characterized as being early in the organizational life cycle are more likely to have a positive environmental policy toward the natural environment leading to a competitive advantage through firm innovativeness.

Original languageEnglish (US)
Pages (from-to)467-489
Number of pages23
JournalJournal of Small Business Management
Volume49
Issue number3
DOIs
StatePublished - Jul 1 2011

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation

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