Neo-anachronism? The coiled temporalities of South-South media flows

Marwan M. Kraidy*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This article mobilizes Jesus Martín Barbero’s magnum opus, Communication, Culture, and Hegemony, towards a better understanding of the contemporary global success of Turkish television drama, known as dizi, in Latin America, the land of the once-mighty telenovela. Hilighting Martín-Barbero’s centrality to my own intellectual project on the transnational connection and transcultural resonances between the Middle East and Latin America, I draw on preliminary fieldwork in Argentina and Mexico, where Turkish dizi have been hits, to revisit Martín-Barbero’s pivotal conceptualization of mediaciones and accounts for forces of global media competition, aesthetic mimicry, and the fundamental problematic of South-to-South relations that got a new lease on life with the success of dizi in Latin America. Ultimately, I probe Martín-Barbero’s “precious anachronism” to elaborate a notion of “coiled temporality” that emerges between different geocultural zones through the consumption of narrative television fiction.

Original languageEnglish (US)
Pages (from-to)648-658
Number of pages11
JournalMedia, Culture and Society
Volume46
Issue number3
DOIs
StatePublished - Apr 2024

Keywords

  • Latin America
  • South-South media flows
  • Television drama
  • Turkey
  • coiled temporalities
  • dizi
  • hybridity
  • mediations
  • telenovela

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

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