New technology adoption in an innovative marketplace: Micro- and macro-level decision making models

Eileen Bridges*, Anne T. Coughlan, Shlomo Kalish

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

31 Scopus citations

Abstract

Innovative markets are those which are undergoing rapid development due to changing customer needs or improving technological capability. Because these markets are so dynamic, new products are introduced frequently, and there is a high degree of uncertainty regarding their potential for success. We review literature relevant to firm decision-making, including such topics as timing the adoption of a technological innovation, determining optimal spending on an innovative technology, and predicting the success of a class of products which are based on a particular innovative technology. We consider these problems both at the micro (individual firm) and macro (aggregate) levels.

Original languageEnglish (US)
Pages (from-to)257-270
Number of pages14
JournalInternational Journal of Forecasting
Volume7
Issue number3
DOIs
StatePublished - Nov 1991

Keywords

  • Adoption
  • Diffusion
  • Innovation
  • Technology

ASJC Scopus subject areas

  • Business and International Management

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