TY - JOUR
T1 - New technology adoption in an innovative marketplace
T2 - Micro- and macro-level decision making models
AU - Bridges, Eileen
AU - Coughlan, Anne T.
AU - Kalish, Shlomo
PY - 1991/11
Y1 - 1991/11
N2 - Innovative markets are those which are undergoing rapid development due to changing customer needs or improving technological capability. Because these markets are so dynamic, new products are introduced frequently, and there is a high degree of uncertainty regarding their potential for success. We review literature relevant to firm decision-making, including such topics as timing the adoption of a technological innovation, determining optimal spending on an innovative technology, and predicting the success of a class of products which are based on a particular innovative technology. We consider these problems both at the micro (individual firm) and macro (aggregate) levels.
AB - Innovative markets are those which are undergoing rapid development due to changing customer needs or improving technological capability. Because these markets are so dynamic, new products are introduced frequently, and there is a high degree of uncertainty regarding their potential for success. We review literature relevant to firm decision-making, including such topics as timing the adoption of a technological innovation, determining optimal spending on an innovative technology, and predicting the success of a class of products which are based on a particular innovative technology. We consider these problems both at the micro (individual firm) and macro (aggregate) levels.
KW - Adoption
KW - Diffusion
KW - Innovation
KW - Technology
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U2 - 10.1016/0169-2070(91)90001-C
DO - 10.1016/0169-2070(91)90001-C
M3 - Article
AN - SCOPUS:0000765226
VL - 7
SP - 257
EP - 270
JO - International Journal of Forecasting
JF - International Journal of Forecasting
SN - 0169-2070
IS - 3
ER -