New tools, new house: building a black feminist social (justice) media platform

Moya Bailey*, Danielle Cole

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Danielle “StrugglingToBeHeard” Cole is a Black nonbinary femme who was launched from the relative safety of their Tumblr famous social justice online community into infamy via a viral video reposted to the notoriously unjust, WorldStarHipHop gossip blog. In this excerpt from my book, Misogynoir Transformed: Black Women’s Digital Resistance (NYU Press May 2021), I asked Cole about her vision for a social media platform built on Black feminist principles. What would it look and feel like when #BlackLivesMatter was a central tenet of the platform, with queer, trans, nonbinary, agender and gender variant Black folks to the front?.

Original languageEnglish (US)
Pages (from-to)857-859
Number of pages3
JournalFeminist Media Studies
Issue number5
StatePublished - 2021


  • Black feminism
  • digital
  • media
  • Misogynoir
  • transformative justice

ASJC Scopus subject areas

  • Gender Studies
  • Communication
  • Visual Arts and Performing Arts


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