On the limits of research rigidity: the number of items in a scale

Ulf Böckenholt; Donald R. Lehmann

doi:10.1007/s11002-015-9373-y

On the limits of research rigidity: the number of items in a scale

Ulf Böckenholt^*, Donald R. Lehmann

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

15 Scopus citations

Original language	English (US)
Pages (from-to)	257-260
Number of pages	4
Journal	Marketing Letters
Volume	26
Issue number	3
DOIs	https://doi.org/10.1007/s11002-015-9373-y
State	Published - Sep 27 2015

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

Access to Document

10.1007/s11002-015-9373-y

Cite this

@article{468704a939384bd99330a73028e2a2b4,

title = "On the limits of research rigidity: the number of items in a scale",

author = "Ulf B{\"o}ckenholt and Lehmann, {Donald R.}",

year = "2015",

month = sep,

day = "27",

doi = "10.1007/s11002-015-9373-y",

language = "English (US)",

volume = "26",

pages = "257--260",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "3",

}

TY - JOUR

T1 - On the limits of research rigidity

T2 - the number of items in a scale

AU - Böckenholt, Ulf

AU - Lehmann, Donald R.

PY - 2015/9/27

Y1 - 2015/9/27

UR - http://www.scopus.com/inward/record.url?scp=84938988245&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84938988245&partnerID=8YFLogxK

U2 - 10.1007/s11002-015-9373-y

DO - 10.1007/s11002-015-9373-y

M3 - Article

AN - SCOPUS:84938988245

SN - 0923-0645

VL - 26

SP - 257

EP - 260

JO - Marketing Letters

JF - Marketing Letters

IS - 3

ER -

On the limits of research rigidity: the number of items in a scale

ASJC Scopus subject areas

Access to Document

Other files and links

Cite this