On the limits of research rigidity: the number of items in a scale

Ulf Böckenholt*, Donald R. Lehmann

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)257-260
Number of pages4
JournalMarketing Letters
Volume26
Issue number3
DOIs
StatePublished - Sep 27 2015

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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