On the wisdom and utility of (under)sociality: A consumer psychology perspective

Ike Silver; Deborah A. Small

doi:10.1002/jcpy.1333

On the wisdom and utility of (under)sociality: A consumer psychology perspective

Ike Silver^*, Deborah A. Small

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

Kumar and Epley (2023) review robust evidence for an intriguing hypothesis: That people fail to appreciate the benefits of everyday social behaviors and thus hesitate to connect with others in ways that would increase well-being. In this commentary, we discuss how consumer research can enrich theory and application in this emerging line of inquiry. We suggest (a) that the hedonic implications of undersociality can be integrated with reputational signaling insights to generate new questions about the wisdom and utility of social behavior, and (b) that undersociality has interesting implications for a consumption domain of particular interest to maximizing welfare: charitable giving.

Original language	English (US)
Pages (from-to)	217-220
Number of pages	4
Journal	Journal of Consumer Psychology
Volume	33
Issue number	1
DOIs	https://doi.org/10.1002/jcpy.1333
State	Published - Jan 2023

Keywords

charitable giving
consumer welfare
impression management
prosocial behavior
social signaling

ASJC Scopus subject areas

Applied Psychology
Marketing

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10.1002/jcpy.1333

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abstract = "Kumar and Epley (2023) review robust evidence for an intriguing hypothesis: That people fail to appreciate the benefits of everyday social behaviors and thus hesitate to connect with others in ways that would increase well-being. In this commentary, we discuss how consumer research can enrich theory and application in this emerging line of inquiry. We suggest (a) that the hedonic implications of undersociality can be integrated with reputational signaling insights to generate new questions about the wisdom and utility of social behavior, and (b) that undersociality has interesting implications for a consumption domain of particular interest to maximizing welfare: charitable giving.",

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On the wisdom and utility of (under)sociality: A consumer psychology perspective

Abstract

Keywords

ASJC Scopus subject areas

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