Online community's recognition and continued participation in idea competitions

Kai Yu Hsieh*, Ping Xiao, Noshir Contractor, Li Wang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This study examines the effect of online community's recognition on continued participation in idea competitions, and how personal winning record moderates such an influence. We reason that the motivating role of community recognition might either be reinforced or substituted by personal winning record, depending upon whether relational motives (psychological and social bonding) or individualistic motives (personal benefits, such as status and career enhancement) are the primary behavior driver. Through an event history analysis of data obtained from a platform of creative design contests, we find that although community recognition exerts a positive effect on the rate of continued participation for designers who are yet to win any competitions, this effect increasingly turns negative for designers who have won. Such findings indicate that the motivating role of community recognition might be substituted instead of reinforced by personal winning record, lending support to the individualistic view while rejecting the relational view. Although virtual social spaces represent an important means for modern competition platforms to attract and motivate participants, our study informs practitioners about online community's limitation in retaining “star” participants.

Original languageEnglish (US)
JournalDecision Sciences
StateAccepted/In press - 2022


  • continued participation
  • idea competitions
  • individualistic motives
  • online community
  • personal winning record
  • platform
  • relational motives

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Information Systems and Management
  • Management of Technology and Innovation


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