| Original language | English |
|---|---|
| Journal | Harvard Business Review |
| Volume | 45 |
| State | Published - 1967 |
Operations Research in Marketing
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Journal | Harvard Business Review |
| Volume | 45 |
| State | Published - 1967 |