Orchestration processes in network-centric innovation: Evidence from the field

Satish Nambisan*, Mohanbir Sawhney

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

182 Scopus citations


Companies have increasingly shifted from innovation initiatives that are centered on internal resources to those that are centered on external networks (said another way, a shift from firm-centric innovation to network-centric innovation). In this paper, we combine insights from product development and network theory with evidence from an extensive field study to describe the nature of a hub firm's orchestration processes in network-centric innovation. Our analysis indicates that network orchestration processes reflect the interplay between elements of innovation design and network design. Promising directions for future research related to network-centric innovation are discussed. Copyright by the Academy of Management; all rights reserved.

Original languageEnglish (US)
Pages (from-to)40-57
Number of pages18
JournalAcademy of Management Perspectives
Issue number3
StatePublished - Aug 1 2011

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Marketing


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