Outcomes of the 5-4-3-2-1 Go! childhood obesity community trial

W. Douglas Evans; Katherine K. Christoffel; Jonathan Necheles; Adam Bernard Becker; Jeremy Snider

doi:10.5993/AJHB.35.2.6

Outcomes of the 5-4-3-2-1 Go! childhood obesity community trial

W. Douglas Evans, Katherine K. Christoffel, Jonathan Necheles, Adam Bernard Becker, Jeremy Snider

Pediatrics

Research output: Contribution to journal › Article › peer-review

21 Scopus citations

Abstract

Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4- 3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome. Results: Parents who received counseling consumed more fruits and vegetables at follow- up (OR 1.749, [95%CI:1.01- 3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954- 24.212]). Conclusions: 5-4-3-2-1 Go! is a promising intervention.

Original language	English (US)
Pages (from-to)	189-198
Number of pages	10
Journal	American Journal of Health Behavior
Volume	35
Issue number	2
DOIs	https://doi.org/10.5993/AJHB.35.2.6
State	Published - Jan 1 2011

Keywords

Childhood obesity
Community trial
Social determinants
Social marketing

ASJC Scopus subject areas

Health(social science)
Social Psychology
Public Health, Environmental and Occupational Health

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title = "Outcomes of the 5-4-3-2-1 Go! childhood obesity community trial",

abstract = "Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4- 3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome. Results: Parents who received counseling consumed more fruits and vegetables at follow- up (OR 1.749, [95%CI:1.01- 3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954- 24.212]). Conclusions: 5-4-3-2-1 Go! is a promising intervention.",

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author = "Evans, {W. Douglas} and Christoffel, {Katherine K.} and Jonathan Necheles and Becker, {Adam Bernard} and Jeremy Snider",

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