Abstract
Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4- 3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome. Results: Parents who received counseling consumed more fruits and vegetables at follow- up (OR 1.749, [95%CI:1.01- 3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954- 24.212]). Conclusions: 5-4-3-2-1 Go! is a promising intervention.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 189-198 |
| Number of pages | 10 |
| Journal | American Journal of Health Behavior |
| Volume | 35 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jan 1 2011 |
Keywords
- Childhood obesity
- Community trial
- Social determinants
- Social marketing
ASJC Scopus subject areas
- Health(social science)
- Social Psychology
- Public Health, Environmental and Occupational Health
Fingerprint Dive into the research topics of 'Outcomes of the 5-4-3-2-1 Go! childhood obesity community trial'. Together they form a unique fingerprint.
Cite this
Evans, W. D., Christoffel, K. K., Necheles, J., Becker, A. B., & Snider, J. (2011). Outcomes of the 5-4-3-2-1 Go! childhood obesity community trial. American Journal of Health Behavior, 35(2), 189-198. https://doi.org/10.5993/AJHB.35.2.6