Abstract
Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4- 3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome. Results: Parents who received counseling consumed more fruits and vegetables at follow- up (OR 1.749, [95%CI:1.01- 3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954- 24.212]). Conclusions: 5-4-3-2-1 Go! is a promising intervention.
Original language | English (US) |
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Pages (from-to) | 189-198 |
Number of pages | 10 |
Journal | American Journal of Health Behavior |
Volume | 35 |
Issue number | 2 |
DOIs | |
State | Published - Jan 1 2011 |
Keywords
- Childhood obesity
- Community trial
- Social determinants
- Social marketing
ASJC Scopus subject areas
- Health(social science)
- Social Psychology
- Public Health, Environmental and Occupational Health