Outcomes of the 5-4-3-2-1 Go! childhood obesity community trial

W. Douglas Evans; Katherine K. Christoffel; Jonathan Necheles; Adam Bernard Becker; Jeremy Snider

doi:10.5993/AJHB.35.2.6

Outcomes of the 5-4-3-2-1 Go! childhood obesity community trial

W. Douglas Evans, Katherine K. Christoffel, Jonathan Necheles, Adam Bernard Becker, Jeremy Snider

Pediatrics

Research output: Contribution to journal › Article › peer-review

23 Scopus citations

Abstract

Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4- 3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome. Results: Parents who received counseling consumed more fruits and vegetables at follow- up (OR 1.749, [95%CI:1.01- 3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954- 24.212]). Conclusions: 5-4-3-2-1 Go! is a promising intervention.

Original language	English (US)
Pages (from-to)	189-198
Number of pages	10
Journal	American Journal of Health Behavior
Volume	35
Issue number	2
DOIs	https://doi.org/10.5993/AJHB.35.2.6
State	Published - Jan 1 2011

Keywords

Childhood obesity
Community trial
Social determinants
Social marketing

ASJC Scopus subject areas

Health(social science)
Social Psychology
Public Health, Environmental and Occupational Health

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.5993/AJHB.35.2.6

Cite this

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title = "Outcomes of the 5-4-3-2-1 Go! childhood obesity community trial",

abstract = "Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4- 3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome. Results: Parents who received counseling consumed more fruits and vegetables at follow- up (OR 1.749, [95%CI:1.01- 3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954- 24.212]). Conclusions: 5-4-3-2-1 Go! is a promising intervention.",

keywords = "Childhood obesity, Community trial, Social determinants, Social marketing",

author = "Evans, {W. Douglas} and Christoffel, {Katherine K.} and Jonathan Necheles and Becker, {Adam Bernard} and Jeremy Snider",

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doi = "10.5993/AJHB.35.2.6",

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AU - Christoffel, Katherine K.

AU - Necheles, Jonathan

AU - Becker, Adam Bernard

AU - Snider, Jeremy

PY - 2011/1/1

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N2 - Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4- 3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome. Results: Parents who received counseling consumed more fruits and vegetables at follow- up (OR 1.749, [95%CI:1.01- 3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954- 24.212]). Conclusions: 5-4-3-2-1 Go! is a promising intervention.

AB - Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4- 3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome. Results: Parents who received counseling consumed more fruits and vegetables at follow- up (OR 1.749, [95%CI:1.01- 3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954- 24.212]). Conclusions: 5-4-3-2-1 Go! is a promising intervention.

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Outcomes of the 5-4-3-2-1 Go! childhood obesity community trial

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

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