Outcomes of the 5-4-3-2-1 Go! childhood obesity community trial

W. Douglas Evans, Katherine K. Christoffel, Jonathan Necheles, Adam Bernard Becker, Jeremy Snider

Research output: Contribution to journalArticlepeer-review

23 Scopus citations


Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors. Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4- 3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome. Results: Parents who received counseling consumed more fruits and vegetables at follow- up (OR 1.749, [95%CI:1.01- 3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954- 24.212]). Conclusions: 5-4-3-2-1 Go! is a promising intervention.

Original languageEnglish (US)
Pages (from-to)189-198
Number of pages10
JournalAmerican Journal of Health Behavior
Issue number2
StatePublished - Jan 1 2011


  • Childhood obesity
  • Community trial
  • Social determinants
  • Social marketing

ASJC Scopus subject areas

  • Health(social science)
  • Social Psychology
  • Public Health, Environmental and Occupational Health


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