Outside Opinion: A game plan for Super Bowl advertising

Timothy Calkins, Derek D Rucker

Marketing

Research output: Contribution to journal › Comment/debate

Original language	English (US)
Journal	Chicago Tribune
State	Published - Feb 2 2014

Access to Document

http://articles.chicagotribune.com/2014-02-02/site/ct-outside-opinion-super-bowl-ads-0202-biz-20140202_1_car-ad-super-bowl-peanut-butter-cup

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