| Original language | English (US) |
|---|---|
| Title of host publication | Wiley International Encyclopedia of Marketing |
| Editors | Jagdish N. Sheth, Naresh Malhotra |
| Publisher | John Wiley & Sons, Inc. |
| Pages | 147-50 |
| Number of pages | 4 |
| Volume | 4 |
| ISBN (Print) | 9781405161787 |
| State | Published - 2011 |
Packaging and Brand Design
Steven Dupuis, Bobby J Calder
Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary