Partisan Evaluation of Partisan Information

Albert C. Gunther, Stephanie Edgerly, Heather Akin, James A. Broesch

Research output: Contribution to journalArticlepeer-review

37 Scopus citations


One recent and conspicuous change in the U.S. media landscape has been the shift toward more markedly partisan news content. At the same time, data suggest that the media audience has become more polarized across a wide array of controversial and politicized issues. Recruiting from a group of highly polarized opponents of childhood vaccinations, this study employed a 3 (content bias) × 2 (partisan vs. neutral participants) × 2 (information source) experimental design to examine audience perceptions of information bias. The data supported an expected hostile media perception in the case of "fair and balanced" information, but different patterns in the other bias conditions suggest that content variables can sometimes disarm defensive processing.

Original languageEnglish (US)
Pages (from-to)439-457
Number of pages19
JournalCommunication Research
Issue number4
StatePublished - Aug 2012


  • contrast effects
  • hostile media effect
  • partisan media
  • partisanship
  • vaccinations

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics
  • Linguistics and Language


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