TY - JOUR
T1 - Perceptions of Risk of Developing Skin Cancer for Diverse Audiences
T2 - Enhancing Relevance of Sun Protection to Reduce the Risk
AU - Robinson, June K.
AU - Friedewald, John
AU - Gordon, Elisa J.
N1 - Funding Information:
June K. Robinson, MD, was supported by R21 CA173196 from the National Cancer Institute.
Publisher Copyright:
© 2015, American Association for Cancer Education.
PY - 2016/3/1
Y1 - 2016/3/1
N2 - Sixty-five percent of kidney transplant recipients (KTRs) develop squamous cell carcinoma (SCC). Perceptions of risk of developing skin cancer, amelioration of this risk with sun protection, and having choices among sun protection strategies may enhance sun protection use by KTRS, who are at greater risk than the general population. Thirty KTRs stratified among non-Hispanic Whites, non-Hispanic Blacks, and Hispanic/Latinos evaluated three versions of the interactive, web-based, electronic sun protection program and suggested refinements. The sequence of content presentation prepared the participant to accept the credibility, accuracy, and relevance of the message. Beginning with informing participants that using sun protection reduces the chance of developing skin cancer made the information credible to KTRs. Showing skin cancer on all skin types and patient testimonials enhanced participants’ awareness of their susceptibility to develop skin cancer and primed patients to receive their personal risk of developing skin cancer. Coupling presentation of knowledge about the benefits of sun protection in reducing the risk of developing skin cancer with the personal risk of getting the disease was essential to KTRs believing that they could influence their health outcome.
AB - Sixty-five percent of kidney transplant recipients (KTRs) develop squamous cell carcinoma (SCC). Perceptions of risk of developing skin cancer, amelioration of this risk with sun protection, and having choices among sun protection strategies may enhance sun protection use by KTRS, who are at greater risk than the general population. Thirty KTRs stratified among non-Hispanic Whites, non-Hispanic Blacks, and Hispanic/Latinos evaluated three versions of the interactive, web-based, electronic sun protection program and suggested refinements. The sequence of content presentation prepared the participant to accept the credibility, accuracy, and relevance of the message. Beginning with informing participants that using sun protection reduces the chance of developing skin cancer made the information credible to KTRs. Showing skin cancer on all skin types and patient testimonials enhanced participants’ awareness of their susceptibility to develop skin cancer and primed patients to receive their personal risk of developing skin cancer. Coupling presentation of knowledge about the benefits of sun protection in reducing the risk of developing skin cancer with the personal risk of getting the disease was essential to KTRs believing that they could influence their health outcome.
KW - Kidney transplant recipients
KW - Patient education
KW - Risk perceptions
KW - Skin cancer
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U2 - 10.1007/s13187-015-0885-1
DO - 10.1007/s13187-015-0885-1
M3 - Article
C2 - 26209181
AN - SCOPUS:84958868778
VL - 31
SP - 153
EP - 157
JO - Journal of Cancer Education
JF - Journal of Cancer Education
SN - 0885-8195
IS - 1
ER -