Perceptual and archival measures of Miles and Snow's strategic types: a comprehensive assessment of reliability and validity.

S. M. Shortell*, E. J. Zajac

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

468 Scopus citations

Abstract

Despite the widespread research use of Miles and Snow's typology of strategic orientations, there have been no systematic attempts to assess the reliability and validity of its various measures. The present work provides such an assessment using data collected at two points from over 400 organizations in the hospital industry. We examined dimensions of the typology using both perceptual self-typing and archival data from multiple sources. The results generally support predictions across a variety of measures. Implications for further testing and research are discussed.

Original languageEnglish (US)
Pages (from-to)817-832
Number of pages16
JournalAcademy of Management journal. Academy of Management
Volume33
Issue number4
DOIs
StatePublished - Dec 1990

ASJC Scopus subject areas

  • Business and International Management
  • General Business, Management and Accounting
  • Strategy and Management
  • Management of Technology and Innovation

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