Persistence of attitude change as a function of conclusion reexposure: A laboratory-field experiment

Thomas D. Cook*, Chester A. Insko

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

An experiment was conducted which demonstrated that conclusion reexposure facilitates the persistence of attitude change. After initial exposure to a communication in a laboratory setting, Ss were sent postcards reminding them of the time and place for a 2nd laboratory session. For approximately 1/2 of the Ss the postcards also mentioned the communication topic. Over the most extreme time intervals Ss in this reinstatement condition showed significantly greater persistence effects. (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish (US)
Pages (from-to)322-328
Number of pages7
JournalJournal of Personality and Social Psychology
Volume9
Issue number4
DOIs
StatePublished - Aug 1 1968

Keywords

  • attitude change
  • conclusion reexposure
  • persistence
  • persuasive communication

ASJC Scopus subject areas

  • Sociology and Political Science
  • Social Psychology

Fingerprint Dive into the research topics of 'Persistence of attitude change as a function of conclusion reexposure: A laboratory-field experiment'. Together they form a unique fingerprint.

Cite this