Persistence of attitude change as a function of conclusion reexposure: A laboratory-field experiment

Thomas D. Cook; Chester A. Insko

doi:10.1037/h0021254

Persistence of attitude change as a function of conclusion reexposure: A laboratory-field experiment

Thomas D. Cook^*, Chester A. Insko

^*Corresponding author for this work

Sociology

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Abstract

An experiment was conducted which demonstrated that conclusion reexposure facilitates the persistence of attitude change. After initial exposure to a communication in a laboratory setting, Ss were sent postcards reminding them of the time and place for a 2nd laboratory session. For approximately 1/2 of the Ss the postcards also mentioned the communication topic. Over the most extreme time intervals Ss in this reinstatement condition showed significantly greater persistence effects. (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original language	English (US)
Pages (from-to)	322-328
Number of pages	7
Journal	Journal of Personality and Social Psychology
Volume	9
Issue number	4
DOIs	https://doi.org/10.1037/h0021254
State	Published - Aug 1 1968

Keywords

attitude change
conclusion reexposure
persistence
persuasive communication

ASJC Scopus subject areas

Sociology and Political Science
Social Psychology

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10.1037/h0021254

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Persistence of attitude change as a function of conclusion reexposure: A laboratory-field experiment

Abstract

Keywords

ASJC Scopus subject areas

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