Personal reflections on my book's role in Russian marketing

Research output: Contribution to journal › Comment/debate › peer-review

ASJC Scopus subject areas

@article{a048d09ac5dd4a5ca806c5f430bf898b,

title = "Personal reflections on my book's role in Russian marketing",

author = "Philip Kotler",

year = "2008",

month = mar,

day = "7",

doi = "10.1108/ebr.2008.05420baa.002",

language = "English (US)",

volume = "20",

pages = "15--23",

journal = "European Business Review",

issn = "0955-534X",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}

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U2 - 10.1108/ebr.2008.05420baa.002

DO - 10.1108/ebr.2008.05420baa.002

M3 - Comment/debate

AN - SCOPUS:85003173491

SN - 0955-534X

VL - 20

SP - 15

EP - 23

JO - European Business Review

JF - European Business Review

IS - 2

ER -