Original language | English |
---|---|
Publisher | Lexington Books |
State | Published - 1989 |
Perspectives on the Affective and Cognitive Effects of Advertising
Pat Caferrata, Alice M. Tybout
Research output: Book/Report › Book
Pat Caferrata, Alice M. Tybout
Research output: Book/Report › Book
Original language | English |
---|---|
Publisher | Lexington Books |
State | Published - 1989 |