Persuasion

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of communication skills
Place of PublicationLondon, UK
PublisherRoutledge
Pages323-341
Edition3rd
StatePublished - 2006

Cite this

O'Keefe, D. J. (2006). Persuasion. In Handbook of communication skills (3rd ed., pp. 323-341). Routledge.