| Original language | English |
|---|---|
| Title of host publication | Handbook of communication skills |
| Place of Publication | London, UK |
| Publisher | Routledge |
| Pages | 323-341 |
| Edition | 3rd |
| State | Published - 2006 |
Cite this
O'Keefe, D. J. (2006). Persuasion. In Handbook of communication skills (3rd ed., pp. 323-341). Routledge.