Persuasion

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Original languageEnglish (US)
Title of host publicationThe Concise Encyclopedia of Communication
EditorsWolfgang Donsbach
Place of PublicationOxford and Malden, MA
PublisherWiley-Blackwell
Pages447-448
Number of pages2
ISBN (Electronic)9781118789353
ISBN (Print)9781118789308
StatePublished - 2015

Cite this

O'Keefe, D. J. (2015). Persuasion. In W. Donsbach (Ed.), The Concise Encyclopedia of Communication (pp. 447-448). Wiley-Blackwell.