TY - JOUR
T1 - Persuasive impact of loss and gain frames on intentions to exercise. test of six moderators
AU - Jensen, Jakob D.
AU - Ratcliff, Chelsea L.
AU - Yale, Robert N.
AU - Krakow, Melinda
AU - Scherr, Courtney L.
AU - Yeo, Sara K.
N1 - Funding Information:
The writing of this article was partially supported by a grant from the National Cancer Institute [R25 CA 090314] (providing post-doctoral training support for Dr Scherr).
Publisher Copyright:
© 2017 National Communication Association.
PY - 2018/4/3
Y1 - 2018/4/3
N2 - The current study situated loss/gain-framing research in the extended parallel process model and tested whether two message features (dose, efficacy appeals) and four individual difference variables (walking self-efficacy, grit, consideration of future consequences, health information overload (HIO)) moderated the impact of message framing on intentions to engage in physical activity. Adults (. 341, Mage. 38.09, S. 10.94) were randomly assigned to one of eight message conditions advocating exercise behavior. All four individual difference variables significantly moderated framing effects such that gain-framed messages were more effective for individuals with lower walking self-efficacy, grit, and consideration of future consequences and loss-framed messages were significantly more effective for individuals with higher walking self-efficacy, grit, consideration of future consequences, and for those with lower HIO.
AB - The current study situated loss/gain-framing research in the extended parallel process model and tested whether two message features (dose, efficacy appeals) and four individual difference variables (walking self-efficacy, grit, consideration of future consequences, health information overload (HIO)) moderated the impact of message framing on intentions to engage in physical activity. Adults (. 341, Mage. 38.09, S. 10.94) were randomly assigned to one of eight message conditions advocating exercise behavior. All four individual difference variables significantly moderated framing effects such that gain-framed messages were more effective for individuals with lower walking self-efficacy, grit, and consideration of future consequences and loss-framed messages were significantly more effective for individuals with higher walking self-efficacy, grit, consideration of future consequences, and for those with lower HIO.
KW - Loss frame
KW - consideration of future consequences
KW - dose
KW - efficacy
KW - exercise
KW - extended parallel process model
KW - gain frame
KW - grit
KW - health information overload
KW - moderators
UR - http://www.scopus.com/inward/record.url?scp=85025149743&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85025149743&partnerID=8YFLogxK
U2 - 10.1080/03637751.2017.1353699
DO - 10.1080/03637751.2017.1353699
M3 - Article
AN - SCOPUS:85025149743
SN - 0363-7751
VL - 85
SP - 245
EP - 262
JO - Communication Monographs
JF - Communication Monographs
IS - 2
ER -