Pharmaceutical product recalls: Category effects and competitor response

Ram Bala*, Pradeep Bhardwaj, Pradeep K. Chintagunta

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

12 Scopus citations

Fingerprint

Dive into the research topics of 'Pharmaceutical product recalls: Category effects and competitor response'. Together they form a unique fingerprint.

Business & Economics