Philip Kotler: some of my adventures in marketing

Philip Kotler

doi:10.1108/JHRM-11-2016-0027

Philip Kotler: some of my adventures in marketing

Philip Kotler^*

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article › peer-review

19 Scopus citations

Abstract

Purpose: This paper presents an autobiographical sketch of Philip Kotler. Design/methodology/approach: I use an autobiographical narrative. Findings: This sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many scholars who have collaborated with me. Originality/value: This paper is a condensed sketch based on the full-length autobiography titled My Adventures in Marketing forthcoming on Kindle.

Original language	English (US)
Pages (from-to)	203-208
Number of pages	6
Journal	Journal of Historical Research in Marketing
Volume	9
Issue number	2
DOIs	https://doi.org/10.1108/JHRM-11-2016-0027
State	Published - Jan 1 2017

Keywords

Autobiography
History of marketing thought
Philip Kotler

ASJC Scopus subject areas

Marketing

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10.1108/JHRM-11-2016-0027

Cite this

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Philip Kotler: some of my adventures in marketing

Abstract

Keywords

ASJC Scopus subject areas

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