Philip Kotler: some of my adventures in marketing

Philip Kotler*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

10 Scopus citations

Abstract

Purpose: This paper presents an autobiographical sketch of Philip Kotler. Design/methodology/approach: I use an autobiographical narrative. Findings: This sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many scholars who have collaborated with me. Originality/value: This paper is a condensed sketch based on the full-length autobiography titled My Adventures in Marketing forthcoming on Kindle.

Original languageEnglish (US)
Pages (from-to)203-208
Number of pages6
JournalJournal of Historical Research in Marketing
Volume9
Issue number2
DOIs
StatePublished - Jan 1 2017

Keywords

  • Autobiography
  • History of marketing thought
  • Philip Kotler

ASJC Scopus subject areas

  • Marketing

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