Purpose: This paper presents an autobiographical sketch of Philip Kotler. Design/methodology/approach: I use an autobiographical narrative. Findings: This sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many scholars who have collaborated with me. Originality/value: This paper is a condensed sketch based on the full-length autobiography titled My Adventures in Marketing forthcoming on Kindle.
|Original language||English (US)|
|Number of pages||6|
|Journal||Journal of Historical Research in Marketing|
|State||Published - Jan 1 2017|
- History of marketing thought
- Philip Kotler
ASJC Scopus subject areas