TY - GEN
T1 - Pivot
T2 - 2nd International Conference on Next Generation Mobile Applications, Services, and Technologies, NGMAST 2008
AU - Nichols, Nathan
AU - Hammond, Kristian J
AU - Birnbaum, Lawrence A
AU - Gandy, Lisa
PY - 2008
Y1 - 2008
N2 - Shoppers with an internet-enabled computer have a wealth of product information available to them. By browsing to a variety of websites, users can conduct searches and compare prices, read reviews, and learn more about a product. These sites are pivot points for a user; once they are at Amazon.com's landing page, for example, they can navigate outwards to a million different products. The idiom of browsing to a central page for a site and then navigating outwards is acceptable when browsing is convenient, with large displays and useful input devices. This process becomes inconvenient, however, when the user is out and about in the world. We have built a system, Pivot, that uses physical objects as pivot points for the user. Specifically, Pivot uses the 1-D barcodes present on every product to deliver powerful services and options to a user on his or her cellphone. These services are chosen to be most useful to a user in the moment and trying to make a purchase decision. This paper describes the motivations for the system, the system itself, its current real-world deployment, and our intended future work.
AB - Shoppers with an internet-enabled computer have a wealth of product information available to them. By browsing to a variety of websites, users can conduct searches and compare prices, read reviews, and learn more about a product. These sites are pivot points for a user; once they are at Amazon.com's landing page, for example, they can navigate outwards to a million different products. The idiom of browsing to a central page for a site and then navigating outwards is acceptable when browsing is convenient, with large displays and useful input devices. This process becomes inconvenient, however, when the user is out and about in the world. We have built a system, Pivot, that uses physical objects as pivot points for the user. Specifically, Pivot uses the 1-D barcodes present on every product to deliver powerful services and options to a user on his or her cellphone. These services are chosen to be most useful to a user in the moment and trying to make a purchase decision. This paper describes the motivations for the system, the system itself, its current real-world deployment, and our intended future work.
KW - M-commerce
KW - Mobile applications user interface and design
KW - Mobile search engines
UR - http://www.scopus.com/inward/record.url?scp=63249083845&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=63249083845&partnerID=8YFLogxK
U2 - 10.1109/NGMAST.2008.44
DO - 10.1109/NGMAST.2008.44
M3 - Conference contribution
AN - SCOPUS:63249083845
SN - 9780769533339
T3 - Proceedings - The 2nd International Conference on Next Generation Mobile Applications, Services, and Technologies, NGMAST 2008
SP - 275
EP - 280
BT - Proceedings - The 2nd International Conference on Next Generation Mobile Applications, Services, and Technologies, NGMAST 2008
Y2 - 16 September 2008 through 19 September 2008
ER -