Pivot: Automatically offering information and services to real-world shoppers

Nathan Nichols*, Kristian J Hammond, Lawrence A Birnbaum, Lisa Gandy

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Shoppers with an internet-enabled computer have a wealth of product information available to them. By browsing to a variety of websites, users can conduct searches and compare prices, read reviews, and learn more about a product. These sites are pivot points for a user; once they are at Amazon.com's landing page, for example, they can navigate outwards to a million different products. The idiom of browsing to a central page for a site and then navigating outwards is acceptable when browsing is convenient, with large displays and useful input devices. This process becomes inconvenient, however, when the user is out and about in the world. We have built a system, Pivot, that uses physical objects as pivot points for the user. Specifically, Pivot uses the 1-D barcodes present on every product to deliver powerful services and options to a user on his or her cellphone. These services are chosen to be most useful to a user in the moment and trying to make a purchase decision. This paper describes the motivations for the system, the system itself, its current real-world deployment, and our intended future work.

Original languageEnglish (US)
Title of host publicationProceedings - The 2nd International Conference on Next Generation Mobile Applications, Services, and Technologies, NGMAST 2008
Pages275-280
Number of pages6
DOIs
StatePublished - Dec 1 2008
Event2nd International Conference on Next Generation Mobile Applications, Services, and Technologies, NGMAST 2008 - Cardiff, Wales, United Kingdom
Duration: Sep 16 2008Sep 19 2008

Publication series

NameProceedings - The 2nd International Conference on Next Generation Mobile Applications, Services, and Technologies, NGMAST 2008

Other

Other2nd International Conference on Next Generation Mobile Applications, Services, and Technologies, NGMAST 2008
CountryUnited Kingdom
CityCardiff, Wales
Period9/16/089/19/08

Keywords

  • M-commerce
  • Mobile applications user interface and design
  • Mobile search engines

ASJC Scopus subject areas

  • Computer Networks and Communications

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