Place Wars: New Realities of the 1990s

Donald Haider*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

51 Scopus citations

Abstract

In a world economy, every place competes against every other place (city, county, region, state, and nation). The competitive advantages places pursue change over time and due to circumstances: Jobs, plants, investment tourists, specific industries, sports teams, and better quality of life. In this competition, marketing is emerging as the driving force in how places position themselves in the marketplace as sellers of products to serve customers (buyers) needs and wants. As marketing has become the integrative function of modern business (customer orientation-everyone sells), its application to place improvement is only now becoming better appreciated.

Original languageEnglish (US)
Pages (from-to)127-134
Number of pages8
JournalEconomic Development Quarterly
Volume6
Issue number2
DOIs
StatePublished - May 1992

ASJC Scopus subject areas

  • Development
  • Economics and Econometrics
  • Urban Studies

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