Platforms, people, and perception: Using affordances to understand self-presentation on social media

Michael A. Devito, Jeremy Birnholtz, Jeffery T. Hancock

Research output: Chapter in Book/Report/Conference proceedingConference contribution

49 Scopus citations

Abstract

The popularity of social media platforms today makes them an important venue for self-presentation, but the unique affordances of these platforms challenge our existing models for understanding self-presentation behavior. In particular, social media provide multiple platforms on which the self may be presented, expand the role other individuals can play in one's own self-presentation, and expand the audience while often simultaneously providing less information about who is in that audience. This paper presents an affordancebased approach to self-presentation on social media platforms rooted in these three challenges and presents a systematic taxonomy for considering aspects of platforms that affect self-presentation. Results from an exploratory study of 193 users suggest significant variation in user perception of our proposed affordances across social media platforms, participant experience levels, and participant personality traits.

Original languageEnglish (US)
Title of host publicationCSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery
Pages740-754
Number of pages15
ISBN (Electronic)9781450343350
DOIs
StatePublished - Feb 25 2017
Event2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017 - Portland, United States
Duration: Feb 25 2017Mar 1 2017

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Other

Other2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017
CountryUnited States
CityPortland
Period2/25/173/1/17

Keywords

  • Affordances
  • Audience
  • Experience
  • Face threats
  • Personality
  • Platforms
  • Self-presentation
  • Social media

ASJC Scopus subject areas

  • Software
  • Computer Networks and Communications
  • Human-Computer Interaction

Fingerprint Dive into the research topics of 'Platforms, people, and perception: Using affordances to understand self-presentation on social media'. Together they form a unique fingerprint.

Cite this