Playing Well With Others: How to improve the relationship between the marketing and R&D departments—and increase the chance of coming up with successful new products

Philip Kotler; Robert C Wolcott II; Sujana S. Chandrasekhar

Playing Well With Others: How to improve the relationship between the marketing and R&D departments—and increase the chance of coming up with successful new products

Philip Kotler, Robert C Wolcott II, Sujana S. Chandrasekhar

Research output: Contribution to journal › Article

Original language	English (US)
Journal	The Wall Street Journal
State	Published - Jun 22 2009

Access to Document

http://www.wsj.com/articles/SB10001424052970204830304574133242651502088

Cite this

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title = "Playing Well With Others: How to improve the relationship between the marketing and R&D departments—and increase the chance of coming up with successful new products",

author = "Philip Kotler and {Wolcott II}, {Robert C} and Chandrasekhar, {Sujana S.}",

year = "2009",

month = jun,

day = "22",

language = "English (US)",

journal = "The Wall Street Journal",

issn = "0099-9660",

publisher = "Dow Jones & Co., Inc.",

}

TY - JOUR

T1 - Playing Well With Others

T2 - How to improve the relationship between the marketing and R&D departments—and increase the chance of coming up with successful new products

AU - Kotler, Philip

AU - Wolcott II, Robert C

AU - Chandrasekhar, Sujana S.

PY - 2009/6/22

Y1 - 2009/6/22

M3 - Article

SN - 0099-9660

JO - The Wall Street Journal

JF - The Wall Street Journal

ER -