Playing Well With Others: How to improve the relationship between the marketing and R&D departments—and increase the chance of coming up with successful new products

Philip Kotler, Robert C Wolcott II, Sujana S. Chandrasekhar

Research output: Contribution to journalArticle

Original languageEnglish (US)
JournalThe Wall Street Journal
StatePublished - Jun 22 2009

Cite this