Plugging drains, sealing leaks stop caving to customer price pressure

James C. Anderson, Nirmalya Kumar, James A. Narus

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)42-43
Number of pages2
JournalSales and Marketing Management
Issue number2
StatePublished - Mar 1 2008

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this