Plugging drains, sealing leaks stop caving to customer price pressure

James C. Anderson, Nirmalya Kumar, James A. Narus

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)42-43
Number of pages2
JournalSales and Marketing Management
Volume160
Issue number2
StatePublished - Mar 1 2008

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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