Plugging drains, sealing leaks stop caving to customer price pressure

James C. Anderson, Nirmalya Kumar, James A. Narus

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	42-43
Number of pages	2
Journal	Sales and Marketing Management
Volume	160
Issue number	2
State	Published - Mar 2008

ASJC Scopus subject areas

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author = "Anderson, {James C.} and Nirmalya Kumar and Narus, {James A.}",

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