Political Marketing--Generating Effective Candidates, Campaigns, and Causes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Political Marketing
PublisherSage Publications
Pages3-18
StatePublished - 1999

Cite this

Kotler, P. (1999). Political Marketing--Generating Effective Candidates, Campaigns, and Causes. In Handbook of Political Marketing (pp. 3-18). Sage Publications.