Original language | English (US) |
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Title of host publication | Marketing At Retail |
Subtitle of host publication | Understanding, Influencing, & Winning Today's Shopper |
Editors | Robert Liljenwall, Barbara Daugherty |
Publisher | Point-of-Purchase Advertising International (POPAI) |
ISBN (Print) | 978-1467550604 |
State | Published - 2013 |
Post-Promotion Evaluation
Research output: Chapter in Book/Report/Conference proceeding › Chapter