Post-Promotion Evaluation

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMarketing At Retail
Subtitle of host publicationUnderstanding, Influencing, & Winning Today's Shopper
EditorsRobert Liljenwall, Barbara Daugherty
PublisherPoint-of-Purchase Advertising International (POPAI)
ISBN (Print)978-1467550604
StatePublished - 2013

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