Post-Promotion Evaluation

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Power of Marketing at-Retail
Editors	Robert Liljenwall , Sharon L. Dukes
Publisher	Point-of-Purchase Advertising International (POPAI)
Pages	77-88
Number of pages	12
ISBN (Print)	978-0970709929
State	Published - 2008

Cite this

@inbook{70020c283165429f803455b1733a9053,

title = "Post-Promotion Evaluation",

author = "Block, {Martin Paul}",

year = "2008",

language = "English (US)",

isbn = "978-0970709929",

pages = "77--88",

editor = "{Liljenwall }, Robert and {Dukes }, {Sharon L.}",

booktitle = "The Power of Marketing at-Retail",

publisher = "Point-of-Purchase Advertising International (POPAI)",

}