Predicting risk behaviors: Development and validation of a diagnostic scale

Kim Witte, Kenzie A. Cameron, Janet K. McKeon, Judy M. Berkowitz

Research output: Contribution to journalArticlepeer-review

416 Scopus citations

Abstract

The goal of this study was to develop and validate the Risk Behavior Diagnosis (RBD) Scale for use by health care providers and practitioners interested in promoting healthy behaviors. Theoretically guided by the Extended Parallel Process Model (EPPM; a fear appeal theory), the RBD scale was designed to work in conjunction with an easy-to-use formula to determine which types of health risk messages would be most appropriate for a given individual or audience. Because some health risk messages promote behavior change and others back.re, this type of scale offers guidance to practitioners on how to develop the best persuasive message possible to motivate healthy behaviors. The results of the study demonstrate the RBD scale to have a high degree of content, construct, and predictive validity. Specific examples and practical suggestions are offered to facilitate use of the scale for health practitioners. 1996 Taylor & Francis.

Original languageEnglish (US)
Pages (from-to)317-341
Number of pages25
JournalJournal of Health Communication
Volume1
Issue number4
DOIs
StatePublished - 1996

ASJC Scopus subject areas

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences

Fingerprint

Dive into the research topics of 'Predicting risk behaviors: Development and validation of a diagnostic scale'. Together they form a unique fingerprint.

Cite this