Preface

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Branding
Subtitle of host publicationThe Marketing Faculty of The Kellogg School of Management
EditorsAlice M. Tybout, Tim Calkins
PublisherJohn Wiley & Sons
Pagesxi-xvi
Number of pages6
ISBN (Print)9780471690160
StatePublished - 2005

Cite this

Tybout, A. M., & Calkins, T. (2005). Preface. In A. M. Tybout, & T. Calkins (Eds.), Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (pp. xi-xvi). John Wiley & Sons.