Original language | English (US) |
---|---|
Journal | Advances in Consumer Research |
Volume | 35 |
State | Published - Dec 1 2008 |
ASJC Scopus subject areas
- Marketing
- Economics and Econometrics
- Applied Psychology
Angela Y Lee*, Dilip Soman
Research output: Contribution to journal › Editorial › peer-review
Original language | English (US) |
---|---|
Journal | Advances in Consumer Research |
Volume | 35 |
State | Published - Dec 1 2008 |