Preface

Angela Y. Lee*, Dilip Soman

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish (US)
Pages (from-to)iii
JournalAdvances in Consumer Research
Volume35
StatePublished - 2008

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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