| Original language | English (US) |
|---|---|
| Journal | Advances in Consumer Research |
| Volume | 35 |
| State | Published - Dec 1 2008 |
ASJC Scopus subject areas
- Marketing
- Economics and Econometrics
- Applied Psychology
Preface
Angela Y Lee*, Dilip Soman
*Corresponding author for this work
Research output: Contribution to journal › Editorial