Preference Change in Competitive Political Environments

James N. Druckman, Arthur Lupia

Research output: Contribution to journalReview articlepeer-review

46 Scopus citations

Abstract

Political actions and outcomes depend on people's preferences over candidates, policies, and other politically relevant phenomena. For this reason, a great deal of political activity entails attempts to change other people's preferences. When do politically relevant preferences change? Addressing this question requires recognition of two realities: (a) Many stimuli compete for every person's attention, and (b) every person's capacity to pay attention to information is limited. With these realities in mind, we review research on preference change in competitive environments. We discuss how individuals allocate attention and how individuals' values and identities affect their use of the information to which they attend. We then discuss how this work has been applied to a new problem: improving the communication of scientific facts in increasingly politicized environments.

Original languageEnglish (US)
Pages (from-to)13-31
Number of pages19
JournalAnnual Review of Political Science
Volume19
DOIs
StatePublished - May 11 2016

Keywords

  • Identity
  • Political information
  • Public opinion
  • Scientific communication
  • Values

ASJC Scopus subject areas

  • Sociology and Political Science

Fingerprint Dive into the research topics of 'Preference Change in Competitive Political Environments'. Together they form a unique fingerprint.

Cite this