TY - BOOK
T1 - Presidential polls and the news media
AU - Lavrakas, Paul J.
AU - Traugott, Michael W.
AU - Miller, Peter V.
N1 - Publisher Copyright:
© 1995 Taylor & Francis. All rights reserved.
PY - 2019/1/1
Y1 - 2019/1/1
N2 - Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.
AB - Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.
UR - http://www.scopus.com/inward/record.url?scp=85083175810&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85083175810&partnerID=8YFLogxK
U2 - 10.4324/9780429302978
DO - 10.4324/9780429302978
M3 - Book
AN - SCOPUS:85083175810
SN - 9780367284220
BT - Presidential polls and the news media
PB - Taylor and Francis
ER -