Presidential polls and the news media

Paul J. Lavrakas, Michael W. Traugott, Peter V. Miller

Research output: Book/ReportBook

1 Scopus citations


Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.

Original languageEnglish (US)
PublisherTaylor and Francis
Number of pages279
ISBN (Electronic)9781000236200
ISBN (Print)9780367284220
StatePublished - Jan 1 2019

ASJC Scopus subject areas

  • Social Sciences(all)


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