Preventive Health Behavior and Health Education

Jakob D. Jensen, Daniel James O'Keefe

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary


Researchers across many disciplines (e.g., health communication, public health, health psychology, nursing) have designed and evaluated interventions to impact preventive health outcomes. Interventions have been carried out in a variety of settings, including health care facilities, schools, worksites, and via media channels. Successful approaches have been grounded in theory (e.g., the Health Belief Model), designed to address individual differences (e.g., low health literacy), and employed various message strategies (e.g., tailoring).
Original languageEnglish (US)
Title of host publicationThe Wiley Blackwell Encyclopedia of Health, Illness, Behavior, and Society
EditorsWilliam C Cockerham
Place of PublicationOxford and Malden, MA
Number of pages5
ISBN (Electronic)9781118410868
ISBN (Print)9781444330762
StatePublished - 2014


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