Abstract
In this paper, I modify Varian's [Varian, H.R. (1980). A model of sales, American Economic Review, 70(4), 651-659] model of sales to allow for heterogeneity in consumer preferences. I show that in mixed strategy equilibria each firm charges a finite number of prices. Using this characterization, I examine the effect of consumer heterogeneity on firms' optimal pricing strategies.
Original language | English (US) |
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Pages (from-to) | 197-205 |
Number of pages | 9 |
Journal | International Journal of Industrial Organization |
Volume | 27 |
Issue number | 2 |
DOIs | |
State | Published - Mar 2009 |
Externally published | Yes |
Keywords
- Heterogeneous consumers
- Mixed equilibrium
- Price dispersion
ASJC Scopus subject areas
- Industrial relations
- Aerospace Engineering
- Economics and Econometrics
- Economics, Econometrics and Finance (miscellaneous)
- Strategy and Management
- Industrial and Manufacturing Engineering