Pricing a network good to deter entry

Drew Fudenberg*, Jean Tirole

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

118 Scopus citations

Abstract

This paper develops a model of pricing to deter entry by a sole supplier of a network good. We show that the installed user base of a network good can serve a preemptive function similar to that of an investment in capacity if the entrant's good is incompatible with the incumbent's good and there are network externalities in demand. Consequently, the threat of entry can lead the incumbent to set low prices. We identify some factors that should be considered in thinking about the welfare effects of entry deterrence in this and similar models.

Original languageEnglish (US)
Pages (from-to)373-390
Number of pages18
JournalJournal of Industrial Economics
Volume48
Issue number4
DOIs
StatePublished - Dec 2000
Externally publishedYes

ASJC Scopus subject areas

  • Accounting
  • General Business, Management and Accounting
  • Economics and Econometrics

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