Pricing for Profit

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationKellogg on Marketing
EditorsAlice M. Tybout, Bobby J. Calder
PublisherJohn Wiley & Sons
Pages182-208
StatePublished - 2010

Cite this

Krishnamurthi, L. (2010). Pricing for Profit. In A. M. Tybout, & B. J. Calder (Eds.), Kellogg on Marketing (pp. 182-208). John Wiley & Sons.