Priming for better performance in microtask crowdsourcing environments

Robert R. Morris*, Mira Dontcheva, Elizabeth M. Gerber

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

41 Scopus citations


Although microtask platforms are desirable for their speed, scalability, and low cost, task performance varies greatly. Many researchers have focused on improving the quality of the work performed on such platforms. Priming uses implicit mechanisms to induce observable changes in behavior. Although priming has been effective in the laboratory, its use hasn't been explored extensively in software design, perhaps because the effects are often short-lived. In the context of microtask crowdsourcing environments, however, where tasks are short and circumscribed, temporary priming effects can lead to significant performance gains.

Original languageEnglish (US)
Article number6203492
Pages (from-to)13-19
Number of pages7
JournalIEEE Internet Computing
Issue number5
StatePublished - 2012


  • crowdsourcing
  • emotion
  • priming

ASJC Scopus subject areas

  • Computer Networks and Communications


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