Principles of persuasion

Shelly Chaiken, Wendy Wood, Alice H Eagly

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationSocial psychology: Handbook of basic principles
EditorsE. Tory Higgins, Arie W Kruglanski
Place of PublicationNew York
PublisherGuilford
Pages702-742
StatePublished - 1996

Cite this

Chaiken, S., Wood, W., & Eagly, A. H. (1996). Principles of persuasion. In E. T. Higgins, & A. W. Kruglanski (Eds.), Social psychology: Handbook of basic principles (pp. 702-742). Guilford.