Probabilistic Methods for Financial and Marketing Informatics

Richard E. Neapolitan*, Xia Jiang

*Corresponding author for this work

    Research output: Book/ReportBook

    12 Scopus citations


    Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.

    Original languageEnglish (US)
    PublisherElsevier Inc
    ISBN (Print)9780123704771
    StatePublished - Jan 1 2007

    ASJC Scopus subject areas

    • Business, Management and Accounting(all)

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