Abstract
I study how limited abilities to process information affect choice behavior. I model the decision-making process by an automaton, and measure the complexity of a specific choice rule by the minimal number of states an automaton implementing the rule uses to process information. I establish that any choice rule that is less complicated than utility maximization displays framing effects. I then prove that choice rules that result from an optimal trade-off between maximizing utility and minimizing complexity are history-dependent satisficing procedures that display primacy and recency effects.
Original language | English (US) |
---|---|
Pages (from-to) | 724-748 |
Number of pages | 25 |
Journal | American Economic Review |
Volume | 101 |
Issue number | 2 |
DOIs | |
State | Published - Apr 2011 |
ASJC Scopus subject areas
- Economics and Econometrics