Product platform replacement: Impact of performance objectives, innovation speed, and competition

Maud van den Broeke*, Bart Devoldere, Stefan Creemers, Robert Boute

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Product platforms are assets shared by multiple products. Their primary purpose is to offer product variety while keeping time-to-market and operational costs down. As new products are developed over time, the question arises when to replace a platform. The repetitive use of the same platform for multiple product generations keeps platform development time and costs low. As the platform gets obsolete, however, the time and efforts to adapt the platform to the newest product will go up. With these dynamics in mind, we develop a simulation model to gain insight into the desired platform replacement planning. We examine how platform replacements are impacted by a firm’s performance objectives, the speed of innovation, and the competitive landscape.

Original languageEnglish (US)
Pages (from-to)21-41
Number of pages21
JournalInternational Journal of Technology Management
Issue number1
StatePublished - 2021
Externally publishedYes


  • Innovation
  • Performance objectives
  • Platform replacement
  • Product platforms
  • Simulation

ASJC Scopus subject areas

  • Industrial relations
  • Engineering(all)
  • Computer Science Applications
  • Strategy and Management
  • Law


Dive into the research topics of 'Product platform replacement: Impact of performance objectives, innovation speed, and competition'. Together they form a unique fingerprint.

Cite this