During the late 1970s significant attention was devoted to different senses of argument, especially the difference between argument as a product and argument as a process. Students of argumentative texts focused on the first; those of interpersonal conversation, on the second. Different implications resulted from prioritizing one or the other approach. Others sought to identify additional dimensions to argumentation. This essay, focusing on argumentation as a point of view, is an illustrative example. This paper originally was presented in 1979 at the first Summer Conference on Argumentation held at Alta, Utah. It is reprinted with permission of the National Communication Association from Proceedings of the [First] Summer Conference on Argumentation, edited by Jack Rhodes and Sara Newell (Falls Church, VA: Speech Communication Association, 1980), 228–238.