TY - JOUR
T1 - Program audience duplication: A study of television inheritance effects
AU - Webster, J. G.
PY - 1985
Y1 - 1985
N2 - Inheritance effects, especially high levels of audience duplication between adjacent programs, are a widely observed but little understood feature of audience behavior. This study places inheritance effects within a theoretical model of television program choice that attributes the general phenomenon to underlying patterns of audience availability. The absolute level of audience duplication between adjacent programs broadcast on the same network is determined by the rating of each program, the structure of available program options, and similarities in program type.
AB - Inheritance effects, especially high levels of audience duplication between adjacent programs, are a widely observed but little understood feature of audience behavior. This study places inheritance effects within a theoretical model of television program choice that attributes the general phenomenon to underlying patterns of audience availability. The absolute level of audience duplication between adjacent programs broadcast on the same network is determined by the rating of each program, the structure of available program options, and similarities in program type.
U2 - 10.1080/08838158509386571
DO - 10.1080/08838158509386571
M3 - Article
VL - 29
SP - 121
EP - 133
JO - Journal of Broadcasting & Electronic Media
JF - Journal of Broadcasting & Electronic Media
ER -