Promised land

Reg Price^*, Don E. Schultz

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

2 Scopus citations

ASJC Scopus subject areas

@article{8bfcdda50b214aee9f6038103bfabc3e,

title = "Promised land",

author = "Reg Price and Schultz, {Don E.}",

year = "2006",

month = jul,

day = "1",

language = "English (US)",

volume = "15",

pages = "25--27",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "4",

}

TY - JOUR

T1 - Promised land

AU - Price, Reg

AU - Schultz, Don E.

PY - 2006/7/1

Y1 - 2006/7/1

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M3 - Review article

AN - SCOPUS:33747757242

SN - 1061-3846

VL - 15

SP - 25

EP - 27

JO - Marketing Management

JF - Marketing Management

IS - 4

ER -