Promised land

Reg Price*, Don E. Schultz

*Corresponding author for this work

Research output: Contribution to journalReview article

2 Scopus citations
Original languageEnglish (US)
Pages (from-to)25-27
Number of pages3
JournalMarketing Management
Volume15
Issue number4
StatePublished - Jul 1 2006

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Price, R., & Schultz, D. E. (2006). Promised land. Marketing Management, 15(4), 25-27.